Blue Effect - Winter '15 - Phil & Lui

How connected are we?

And with whom?

When was the last time you entirely exhausted even one of your five senses?

Paying complete attention to only one of them.

Narrowing your focus and feeling the overwhelming sensation and complexity of details our organism is capable of experiencing.

We are in a state of flux in which societies demands constantly accelerate and the consumption of big data tends to dull our everyday perception.

Caught in a digital lifestyle, way to often characterized by random, casual and fleeting interaction.

Yet, the positive side effects of being virtually connected up to such an extent are inevitable to enjoy.

How connected are we?

And with whom?

When was the last time you entirely exhausted even one of your five senses?

Paying complete attention to only one of them.

Narrowing your focus and feeling the overwhelming sensation and complexity of details our organism is capable of experiencing.

We are in a state of flux in which societies demands constantly accelerate and the consumption of big data tends to dull our everyday perception.

Caught in a digital lifestyle, way to often characterized by random, casual and fleeting interaction.

Yet, the positive side effects of being virtually connected up to such an extent are inevitable to enjoy.

We literally have instant access to the world’s entire knowledge. And technological progress has given way to whole new dimensions of efficiency and workflow.

But balance has shifted before and is shifting once again.

More and more people are liberating themselves from the unreflected and unintended habits of a nonstop online world seeking for relationships and experiences more real.

A rising awareness that technology and reality mutually depend on each other and are to be integrated consciously.

We understand

“The Blue Effect”

as a reminder to step back and broaden our field of vision in order to feel and look close as a means of perceiving the world around us.

Our motivation is to dig deep for the details that enrich life so easily and make the most of what our senses have to offer.

Therefore we hope you enjoy our first unique creation.

The moment

WE DUNK INTO THE BLUE

We dunk into the blue and our hearing, vision and perception changes its quality in an instant.

It seems like a sudden awareness of the senses. Feeling the physical impact as we become part of the ocean and the loss of gravity exposing our body to the streams of open waters.

The eyes shut, seeing only through the imagination of the inner eye.

The ears getting flooded inverting the sounds of our body. Finally easing our mind, calming down our heartbeat and inviting us to adopt to the rhythm of nature.

THE BLUE EFFECT

Infolding, cold, clear and endless.

Breathe in, dip into the blue.

Silence.

Descending, gliding weightlessly.

Floating infinitely.

limitless, self-forgotten and unbound.

Nothing, breathe out.

Consider the Unknown – 

Sense things that aren´t obvious at first sight.

The initial

INSPIRATION

derives from the nordic shores of Iceland.

The most striking feature about Iceland certainly is its raw and untamed nature. Surrounded by pristine coastlines, bold cliffs, crashing waves, bleak winds, giant glaciers and misty meadows.

All giving rise to the desire of wanting to merge with the landscape and nature itself. Evoking a strong sense of place and belonging. Being so natural and raw, yet so clean and pure.

Stepping outside of the tent becoming witness of the sun once again rising up at the far end transforming black seas and skies into various shades of blue, reflecting one another.

Directly influenced by the superiority of sheer nature, beginning to realize one’s own vanity. The imagination of confronting our inner self with the isolation of Iceland’s raw nature.

Developing into a healing retreat for the inner adjustments that are to be made towards an ever expanding online world.

 

COMMIT AND ENJOY.

“The Blue Effect” Campaign-Shooting:  Production: Katjana Frisch | Photography: Esra Sam | Models: Ben Dahlhaus, Elena Witzeck | Hair & Make-up: Shantala Voss