Burning Man - Summer '16 - Phil & Lui

Speed creating heat, Creating heat, Catching fire.

BURNING  MAN

2016 Summer Campaign

Feuer_icon_1

chapter 1 – Speed Creating Heat

This is a rather personal one. The thoughts that have lead us to this campaign’s philosophy derive from the experiences we have made as a brand during the past year.

These are some of the values we have constantly stumbled upon:

reliability, truthfulness, engagement, mutuality and the aspiration to change stuff.

We’re talking about the willingness to walk a path beyond the ordinary, challenging the status quo of overdue patterns and systems established for way too long.

The idea of approaching one another in order to combine abilities and bring forth sheer endless capacities and thereby take it from the bottom to the top.

text pfeill down

…Yet the habit of sticking to one’s personal definition of values

appears to be very fundamental and commonly widespread amongst us. Frequently ending in limits being passed on to others by the mere judgment of worthy and unworthy.

Especially when it comes to business… one of the many worlds our planet has to offer.

Often enough ruthless, non-forgiving, based solely on the virtual value of minutes and mostly in favor of the ones shouting loudest.

It seems as if the initially mentioned values, indispensable for the greater good of society and fruitfulness of human interaction, have taken a wrong turn somewhere on the way, slowly dissolving just like that.

text pfeill keep going

Most striking is the unbalanced speed of events, seasons and consumption coming along with any profit-driven and globally operating industry.

The fashion as well as countless other industries are advancing so exceedingly fast that a certain lack becomes inevitable.

a lack of communication

a lack of time to honestly deal with each other.

a lack of credibility because it’s simply too consuming to get involved too deep with on a personal level.

Seemingly nothing appears to be fast enough, causing so many fleeting partner- and relationships. Makes us think of the value of something more worthwhile.

 

text pfeil dont give up

chapter 2 – Burning Man

So join in and think about it the other way around. Who are we really? These are some of the terms that come to our mind then:

Decency, Gratitude, Goodwill, Reflection, Memories, Freedom.

Should there ever be an end to questioning yourself

in order to push yourself to the limits of creating something with a pure intention.

In order to ultimately be good.

In order to change things for the better.

text pfeill almost made it

What is happiness
if not shared?

What do we bond to?

Again, the pleasure of true understanding and deep mutual connection seem most admirable.
Taking each other’s hand and creating something unforgotten.
Breathe out, open your eyes, literally bringing to fruition what you have imagined so precisely. Reach out, grab for it, make it happen, make it real.

Let’s stick our heads together and become a critical mass.

It’s a Burning Man
let’s take his hand and shine bright.

text pfeil caught fire

Consider the Unknown – 

Sense things that aren´t obvious at first sight.

chapter 3 – The Inspiration

How many rare people have you met so far?

Inspired by the desirable imagination of being outside close to nature, people gathering next to a widespread open-air kitchen, cooking with the beauty of simplicity, exchanging minds, enjoying the simple pleasures of life, having some of the best conversations ever and

toasting to the ones next to us.

Daytime slowly shifting into nighttime offering the beauty of a slowly setting sun in the far distance, imperceptibly putting us closer together…

the air full of laughter and time flying by in it’s most natural manner.

text pfeil the end

Special thanks to a great team, couldn’t have done it without you guys.

 Thanks to Katjana Frisch for the extremely skilled photography | to the Models Aaron Michel – Sofia Marques da Costa – Matilde Cordovil for being so kind, patient and professional | to Carsten Klermund from Talents Models Agency for giving it a shot | and to Irene Fonseca for being there from the beginning

burning man making of

Speed creating heat, Creating heat, Catching fire.

BURNING  MAN

2016 Summer Campaign

Feuer_icon_1

chapter 1 – Speed Creating Heat

This is a rather personal one. The thoughts that have lead us to this campaign’s philosophy derive from the experiences we have made as a brand during the past year.

These are some of the values we have constantly stumbled upon:

reliability, truthfulness, engagement, mutuality and the aspiration to change stuff.

We’re talking about the willingness to walk a path beyond the ordinary, challenging the status quo of overdue patterns and systems established for way too long.

The idea of approaching one another in order to combine abilities and bring forth sheer endless capacities and thereby take it from the bottom to the top.

text pfeill down

BURNING  MAN

2016 Summer Campaign

Feuer_icon_1

chapter 1 – Speed Creating Heat

This is a rather personal one. The thoughts that have lead us to this campaign’s philosophy derive from the experiences we have made as a brand during the past year.

These are some of the values we have constantly stumbled upon:

reliability, truthfulness, engagement, mutuality and the aspiration to change stuff.

We’re talking about the willingness to walk a path beyond the ordinary, challenging the status quo of overdue patterns and systems established for way too long.

The idea of approaching one another in order to combine abilities and bring forth sheer endless capacities and thereby take it from the bottom to the top.

text pfeill down

…Yet the habit of sticking to one’s personal definition of values

appears to be very fundamental and commonly widespread amongst us. Frequently ending in limits being passed on to others by the mere judgment of worthy and unworthy.

Especially when it comes to business… one of the many worlds our planet has to offer.

Often enough ruthless, non-forgiving, based solely on the virtual value of minutes and mostly in favor of the ones shouting loudest.

It seems as if the initially mentioned values, indispensable for the greater good of society and fruitfulness of human interaction, have taken a wrong turn somewhere on the way, slowly dissolving just like that.

text pfeill keep going

Most striking is the unbalanced speed of events, seasons and consumption coming along with any profit-driven and globally operating industry.

The fashion as well as countless other industries are advancing so exceedingly fast that a certain lack becomes inevitable.

a lack of communication

a lack of time to honestly deal with each other.

a lack of credibility because it’s simply too consuming to get involved too deep with on a personal level.

Seemingly nothing appears to be fast enough, causing so many fleeting partner- and relationships. Makes us think of the value of something more worthwhile.

 

text pfeil dont give up

chapter 2 – Burning Man

So join in and think about it the other way around. Who are we really? These are some of the terms that come to our mind then:

Decency, Gratitude, Goodwill, Reflection, Memories, Freedom.

Should there ever be an end to questioning yourself

in order to push yourself to the limits of creating something with a pure intention.

In order to ultimately be good.

In order to change things for the better.

text pfeill almost made it

What do we bond to?

Again, the pleasure of true understanding and deep mutual connection seem most admirable.
Taking each other’s hand and creating something unforgotten.
Breathe out, open your eyes, literally bringing to fruition what you have imagined so precisely. Reach out, grab for it, make it happen, make it real.

Let’s stick our heads together and become a critical mass.

It’s a Burning Man
let’s take his hand and shine bright.

text pfeil caught fire

Consider the Unknown – 

Sense things that aren´t obvious at first sight.

chapter 3 – The Inspiration

How many rare people have you met so far?

Inspired by the desirable imagination of being outside close to nature, people gathering next to a widespread open-air kitchen, cooking with the beauty of simplicity, exchanging minds, enjoying the simple pleasures of life, having some of the best conversations ever and

toasting to the ones next to us.

Daytime slowly shifting into nighttime offering the beauty of a slowly setting sun in the far distance, imperceptibly putting us closer together…

the air full of laughter and time flying by in it’s most natural manner.

text pfeil the end

Special thanks to a great team, couldn’t have done it without you guys.

 Thanks to Katjana Frisch for the extremely skilled photography | to the Models Aaron Michel – Sofia Marques da Costa – Matilde Cordovil for being so kind, patient and professional | to Carsten Klermund from Talents Models Agency for giving it a shot | and to Irene Fonseca for being there from the beginning

burning man making of