Generations - Winter '16 - Phil & Lui

GENERATIONS

2016 Winter Campaign

Typo_Webseite_Phil&Lui_Home

A single thought coming up

What is our generation meant to be?

One like none other?!

Talking about generations it feels like comparing the different periods of art. Looking at them from a distance each of them succeeds the previous one with such natural obviousness that the next one seems to have been the only reasonable conclusion.

I guess we all belong together and ultimately sum up to simply one human race, with emotional happiness being amongst the most basic needs, meant to be equally for everybody.

text pfeill down

So we kind of love the thought of less unnecessary pride and prejudice, less conquering politics, less excessive consumption of everything and some stuff more.

How about paying more attention to the calming rhythm of nature instead. Cooling down between waters and soil, holding on to each other, enjoying the very moment.

Our generation is a study case, just like every other one is.

text pfeill keep going

Yet we have a lot to learn and need to constantly face our inner fears in order to reinvent ourselves or maybe even free ourselves from the burdened legacy we so subconsciously hold on to.

Sometimes it feels like we have separated ourselves so much from things we once knew what they were like before.

Just like we once knew what untouched and naturally growing tomatoes tasted like.

 

What is it we are aiming at as a generation?

What do we want to be remembered for?

From generations we learn.

There have been many before and there will be many after, fluently blending into each other.

Coexisting between the past and your future self.

text pfeil dont give up

Legacy we bear in ourselves.

We are born heritage, destined to walk a path full of first tries, full of reflection and full of love to be passed on to the next generation.

We are one human race, each of us being a human being with emotions and numerous relationships either casually passing by from day to day or even meant to be forever. Actions causing reactions, linking body and soul, resulting in a single evidence of human nature.

Being a single evidence of human nature.

text pfeill almost made it

 Easy thing, let’s pay more attention to each other, to our individual origin, the way we interact, to the ones we learn from, to the ones defining us, to our own heritage.

Listen close to what you feel, follow your emotions and let the ones next to you know your thoughts. Because happiness is twice as much fun when shared.

Let’s do it for what it´s worth.

What do you want to be remembered for?

text pfeil the end

Special thanks to a great team, couldn’t have done it without you guys.

 Thanks to Sigrid Reinichs for the extremely skilled photography | to the Models Carsten Waitz – Jule Schindler – Max Eichholz for being so kind, patient and professional | to Core Models Agency for giving it a shot | to Shantala Voss for the professional Hair & Make-up| to Irene Fonseca for being there from the beginning | to Stefan Gutt for all the comfy beds & for all the good talks

Consider the Unknown – 

Sense things that aren´t obvious at first sight.

GENERATIONS

2016 Winter Campaign

Typo_Webseite_Phil&Lui_Home

a simple thought coming up

What is our generation meant to be?

One like none other?!

Talking about generations it feels like comparing the different periods of art. Looking at them from a distance each of them succeeds the previous one with such natural obviousness that the next one seems to have been the only reasonable conclusion.

 

I guess we all belong together and ultimately sum up to simply one human race, with emotional happiness being amongst the most basic needs, meant to be equally for everybody.

text pfeill down

GENERATIONS

2016 Winter Campaign

Typo_Webseite_Phil&Lui_Home

A single thought coming up

What is our generation

meant to be? 

One like none other?!

Talking about generations it feels like comparing the different periods of art. Looking at them from a distance each of them succeeds the previous one with such natural obviousness that the next one seems to have been the only reasonable conclusion.

 

I guess we all belong together and ultimately sum up to simply one human race, with emotional happiness being amongst the most basic needs, meant to be equally for everybody.

text pfeill down

So we kind of love the thought of less unnecessary pride and prejudice, less conquering politics, less excessive consumption of everything and some stuff more.

 

How about paying more attention to the calming rhythm of nature instead. Cooling down between waters and soil, holding on to each other, enjoying the very moment.

 

Our generation is a study case, just like every other one is.

text pfeill keep going

Yet we have a lot to learn and need to constantly face our inner fears in order to reinvent ourselves or maybe even free ourselves from the burdened legacy we so subconsciously hold on to.

Sometimes it feels like we have separated ourselves so much from things we once knew what they were like before.

Just like we once knew what untouched and naturally growing tomatoes tasted like.

text pfeil dont give up

What is it we are aiming at as a generation?

What do we want to be remembered for?

From generations we learn.

 

There have been many before and there will be many after, fluently blending into each other.

Coexisting between the past and your future self.

text pfeill down

Legacy we bear in ourselves.

We are born heritage, destined to walk a path full of first tries, full of reflection and full of love to be passed on to the next generation.

 

We are one human race, each of us being a human being with emotions and numerous relationships either casually passing by from day to day or even meant to be forever. Actions causing reactions, linking body and soul, resulting in a single evidence of human nature.

 

Being a single evidence of human nature.

text pfeill almost made it

Easy thing, let’s pay more attention to each other, to our individual origin, the way we interact, to the ones we learn from, to the ones defining us, to our own heritage.

Listen close to what you feel, follow your emotions and let the ones next to you know your thoughts. Because happiness is twice as much fun when shared.

Let’s do it for what it’s worth.

text pfeil the end

Special thanks to a great team, couldn’t have done it without you guys.

 Thanks to Sigrid Reinichs for the extremely skilled photography | to the Models Carsten Waitz – Jule Schindler – Max Eichholz for being so kind, patient and professional | to Core Models Agency for giving it a shot | to Shantala Voss for the professional Hair & Make-up| to Irene Fonseca for being there from the beginning | to Stefan Gutt for all the comfy beds & for all the good talks

Consider the Unknown – 

Sense things that aren´t obvious at first sight.